Saturday, January 25, 2014

Visual Overload

Immediately after crossing the border, tourists visiting Nuevo Progreso in the state of Tamaulipas, Mexico are bombarded with vendors hawking their services and wares.

At a glance in this photo you can see a stand bearing men's belts.  Right next to the belts is a large sign advertising the prices of dental surgery. Above that, part of an electric sign advertising contact lenses.

On the left side of the photo is a stand with windshield screens, really bad wall art and another stand full of garish women's purses.The high density of vendors, stalls, booths, sales reps and tourists makes navigating the sidewalk difficult. Sometimes you just have to stand and wait for foot traffic to clear.

In the middle of the photo a pharmacist rep meets and greets a dentist rep. They are apparently good friends. The two tourists in the photo have just spurned them. It's interesting to note the ways both tourists and sellers segregate themselves from the other.

Everywhere in town there are pharmacist and dentist reps carrying brochures and folders with which to accost every tourist, regardless of whether they will listen. Every seller, from taco vendor to boot polisher, jeweler, pharmacist and dentist has "good prices," "almost free." It's fun and exciting – the first time. After that it quickly becomes annoying.

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